THE FIVE PILLARS OF LARNACA TOURISM - ETAP ALIGNS WITH NEW TRENDS AND SEEKS TO MAKE THE CITY MORE ATTRAACTIVE - WHAT PROJECTS DOES IT PROMOTE? - Filenews 22/8 by Natasa Christoforou
The Larnaca Tourism Development and Promotion Company (ETAP) invests in projects that are in line with the new international tourism trends, wishing to enhance visitor experiences. The projects are divided into five pillars and aim to gradually upgrade the tourism product of both the city and the province of Larnaca.
"Tourism internationally is in a period of significant changes, as visitors are now looking for authentic experiences, new forms of activities, sustainable destinations, a strong local identity and modern digital communication. At the same time, accessibility and the possibility of everyone participating in the tourism experience are key parameters of modern tourism development", said the director of ETAP, Nana Asmeni, noting that the Action Plan of ETAP Larnaca for 2026 is part of a wider strategic framework, which connects individual actions with international trends, which shape the tourism model of today and tomorrow.