Filenews 17 February 2026
Last summer, a French tabloid newspaper revealed - through a "trap" - that in some of Paris's most touristy cafes, Americans (or at least journalists who impersonated Americans) paid up to 50% more than locals for the same coffee or croissant. For many travellers, who believe in the "inalienable right of the tourist to live like a local", this seemed like a challenge. Parisians, however, who in the summer of 2025 were protesting against the conversion of their city into Disneyland, seemed almost indifferent.
What if the cafes did the right thing in the end? On January 20, the UN announced that international tourist arrivals on a global scale reached 1.52 billion in 2025, almost 4 percent higher than the 2019 record. More than half of the travellers headed to Europe. With cities buckling under the pressure of massive tourist "waves", more and more people are looking for ways to make tourism sustainable. Charging tourists and locals with different prices may not be a "scam", but part of the solution.