Filenews 6 December 2021 - by Dora Christodoulou
The Pafos Region Tourism Development and Promotion Company, within the framework of the planning of its action plan for 2022 and through the joint efforts of local bodies, entrepreneurs and the Deputy Ministry of Tourism to ensure the leading position of Cyprus and especially of the Pafos District in the tourism sector, has prepared an enhanced action plan for 2022 with a budget of more than €435,000.
As stated by the Executive Director of ETAP, Nassos Hadjigeorgiou, in addition to the operating expenses, 80% of the budget for 2022 will be attributed for upgrading the offered tourism experience and investments in digitization and the use of technologies while the remaining 20% will be invested in targeted actions mainly for the electronic promotion of the destination and experiences both outside and within Cyprus.
Paphos is not a tourist destination only for the sea and the sun. It is a destination with diversity and geological characteristics of the region, the unique natural and cultural wealth, the myths and traditions that surround it can successfully develop several, unique experiences and differentiate itself from the competition, he points out.
"The Pafos ETAP hopes that 2022 will be a year of recovery of arrivals and incomes with the aim of achieving a performance close to those of 2019 so that in the coming years we can return to the growth rates we were at before the pandemic", he concluded. "Despite the particular situation, Pafos continues to have as its strategic objectives, the upgrading of the offered experience and infrastructure, the expansion of the air connection and the operation of the destination on a year-round basis. "
