There is great satisfaction among the tourism operators of Larnaca, since from 2027 it will join the program of TUI UK and Jet2, the two largest tour operators in the United Kingdom.
Their intention was made public by the Larnaca Region Tourism Development and Promotion Company (ETAP), speaking, in fact, of "achieving a timeless and strategically important goal", which concerns the substantial strengthening of Larnaca's presence in the British tourism market.
TUI UK, for the first time, includes major hotels in Larnaca in its program, which is, according to ETAP, an important milestone for the destination.
At the same time, Jet2 returns to Larnaca after a long absence, with a particularly strong program that includes partnerships with hotel units in the Larnaca region.
What is considered very important is the fact that very favourable prospects are created for a further extension of the program during the winter season.
"Larnaca has all the characteristics of a destination that can operate all year round, as it remains alive throughout the year, offering visitors a rich range of experiences and activities," notes ETAP, indicating that this development is the result of coordinated and long-term efforts of all stakeholders to upgrade and enhance the competitiveness of the destination.
A great contribution to the achievement of the goal set by the tourist Larnaca was, according to ETAP, the hoteliers of the area.
The British market is traditionally the largest in Larnaca, followed by that of Israel.
The decision of TUI UK and Jet2 to include the entire region in their programs will, however, give new prospects to the destination of Larnaca, which will have many more beds in the coming years, given that several new hotels are in progress or have been licensed.
