DESTINATION 'PAPHOS' - INNOVATIVE DIGITAL PROMOTION CAMPAIGN HAS BEGUN IN MORE THAN 10 COUNTRIES
Within the context of efforts to further develop its tourism industry in the district of Paphos "Destination "Paphos", with hoteliers of the area, ETAP, PA.SY.XE, Hermes Airports and Hellenic Bank start from today until December 2024 in 3 phases, targeted digital advertising campaign in various tourism source countries, amounting to over €210,000.
Based on the successful effort of the last three years, the tourism operators repeat digital advertising campaign which is primarily aimed at increasing the recognition of the destination, in attracting better quality visitors as well as visitors who have easy or satisfactory air access to Cyprus and especially in Paphos. Particular emphasis is placed on the countries of UK, Germany-Austria, Poland, France etc. while with the use of specialized algorithmic technology the campaign targets a pre-defined spectrum of potential visitors who show an active online interest in travelling to our destination or competing destinations.
At the same time in the promotion tools, apart from Sojern the leading, worldwide platform for travel marketing, the innovative platform of Exitbee, is ideal for creating an impression on the user and increasing traffic on the website, as well as on the Channel factory platform, specialized in YouTube and Facebook campaigns.
All involved expect the campaign to achieve its goals which, with other initiatives, will contribute to increasing the recognition of the destination, to upgrade its online presence of the district of Paphos in the global tourist arena and the increase of arrivals of mainly individual visitors from the target countries,.
