Paphos, August 11, 2023 ETAP Paphos: Investments in Digitization of information and production of promotional material for the countryside The Paphos Region Tourism Development and Promotion Company continuing their efforts to promote the countryside of the province, through its participation in Rural Development program 2014-2020, "Cooperation Actions" "Highlight and Promotion of Traditional Arts and Crafts of the Paphiti Countryside", has produced digitized promotional material for the countryside.
The digitization of material will cover 8 museums in the district of Pafos and beyond, 10 artisans/artists, while at the same time 19 short videos will be created, photographic material, 360 tours etc.
The actions in question are inextricably related to the strategy of the district of Paphos for upgrading of the tourist experience and implementation of actions that contribute to the transformation of the province Paphos in a smart destination (SMART destination).
This digital material will be promoted through various tools such as websites, media, social networking, campaigns inside and outside Cyprus while it will also be available via of smart QR signs that will be installed at the various points. Now the static insufficient information signs are replaced with smart, environmentally friendly, distinctive and interactive signs.
The user/visitor after initially scanning the QR code can choose from his smart device the language of his choice, while a wide range of information options is offered.
ETAP Pafos will continue digitization activities throughout the year and production of digital material, which will additionally include another 24 points of interest in the Paphos district.
