Filenews 4 October 2021 - by Dora Christodoulou
The Paphos tourism campaign with the assistance of the Deputy Ministry of Tourism in international markets, on a scientific basis and using algorithms and the largest digital database of international travel data worldwide, will continue until the end of this month. Its results are already very positive, but the official completion of the campaign is expected with great interest in order to demonstrate the difference compared to previous campaigns. since the current one is the first campaign undertaken in Cyprus on the basis of scientific assistance from international databases.
The officials of the tourism campaign pointed out that an amount of €280,000 has been collected, which has been available since the beginning of the tourist season for the targeted digital campaign to promote the Paphos district internationally. For the first time in Cyprus, they point out, a campaign to attract visitors is being promoted based on a scientific analysis of travel data by the largest international travel data bank using algorithmic elements, which fully specified the target audience of the campaign.
The campaign, as reported by the representatives of ETAP and PASYXE Paphos, focuses on the United Kingdom, countries of Central and Northern Europe, Israel and France.
It is characteristic, as they said, that after this scientific specialization of the campaign, a record increase of 750% is recorded due to targeting, compared to the results of the 2019 campaign and a number of three million unique visitors to the relevant website of Paphos.
